Long tail keywords comprise much of the lowest part of the search demand curve. They are lengthy, very specific keywords that are often in the form of a question or a long, complete sentence. As such, each individual keyword has a very low search volume. Focusing on your audience and then using keyword data to hone those insights will make for much more successful campaigns than focusing on arbitrary keywords. Keyword research should be at the forefront of your mind. You can’t afford to let it slip through the cracks in favour of more complicated or niche SEO strategies. Successful keyword research accomplishes 2 things. It helps the right people find you and improves the search engine ranking of your posts and pages. And if you do it correctly, you won’t have to spend money on pay-per-click (PPC) ads. With a specialist SEO Agency Yorkshire there is less time for communication however you'll still be provided with an overview of your campaign.
SEO Statistics To Guide Your Strategy
Staying informed about SEO statistics will help you make the best website you can, provide the best user experience possible, and keep the organic traffic coming in:
60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads.
The average reading level of a voice search result is 9th grade.
51% of smartphone users have discovered a new company or product when conducting a search on their smartphones.
SEO leads have a 14.6% close rate.
71% of B2B marketers use content marketing to generate leads.
61.5% of desktop searches and 34.4% of mobile searches result in no-clicks.
A dedicated and bespoke consultative approach has always its advantages over being lost among many clients that a large SEO agency has. SEO Agency has.
Google Puts A Value On Backlinks
There are many strategies that we use on our clients every month, and most of them revolve around manual outreach, earned media (HARO), infographics (visual content designed specifically to gain shares) and public relations (press releases). These are what we call “earned” backlinks because what you are earning are online mentions. Simply put, other websites linking to your website provides even more consistent visibility for your website. Consider it a free advertisement. Backlinks occur when one website links to another website. Also referred to as incoming or inbound links, backlinks make their connection through external websites. These links from outside domains point to pages on your own domain. Without backlinks, the effectiveness of every other technique in the SEO strategist’s toolbox is dramatically reduced. A great SEO Blog is hard to find, but the right one can seriously improve your page rank - and your bottom line.
Enhance Your Local SEO Strategy
82% of mobile users opt for a “near me” search when shopping locally. Also, over 90% of the same survey respondents admitted they would click on the first set of results. What it means is that if you manage your local SEO correctly, your business will be displayed among the firsts for a relevant query. Local SEO for small online businesses offers greater potential for driving more business into the store. With high competency in the online space, it helps in increasing brand awareness, customers, leads, and sales that they can generate from their local area. You’ll find Google at the core of the majority of local SEO discussions. Local SEO is much like the traditional SEO, you already know. The only difference is that it focuses more on improving your visibility in the local area you serve while regular SEO works towards boosting your rank globally. Many years of experience, expertise and a general overview of the topic are extremely important as a SEO Agency in order to lead an SEO project to success.
Enter New Territories Using SEO
Some of the most common issues with international websites occur because they are implemented and optimized without real planning and research - just by extrapolating the existing content and structure without taking into consideration that each of the languages or countries targeted have a specific audience, competition and industry behavior. In order to make your global SEO efforts successful, you have to do your research first – where are your products and services most wanted? The psychology of humans is universal which is why crafting content based on global keyword research is one of the best Search Engine Optimisation strategies. Many cities/regions have their own different characteristics and dialects and you want to make sure that's top of mind when creating and optimizing content for International SEO. You may find that the is so busy, they don't have time to work on their own site
Being ranked in the top search results is what really helps your business to grow. It helps to increase the trustworthiness of your website and gains more clicks. SEO (Search Engine Optimisation) refers to the optimisation of your website allowing it to appear in search engine results. This allows you to drive traffic to your website organically – no paid ads! Search Marketing is not a goal in and of itself.
You can find additional particulars regarding Search Engine Optimisation Agencies on this Search Engine Land page.