Recently, I hosted a lunch for content marketing managers through Jimmy Daly’s Slack channel and asked each person (about 18 people in total) about their top content marketing challenges.
I received answers like hiring freelancers, improving focus, and improving post efficiency. Any of these pain points can easily be turned into posts.
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To execute a virtual lunch like this, find an actively engaged Slack or Facebook group (ideally 10+ posts per day) and create a post telling members you are willing to send them free lunch. (I used pizzatime.xyz to do this.) If the group is engaged enough, you’ll probably see decent interest.
For your reference, here’s a screenshot of the exact message I sent:
Virtual lunch message
If you don’t want to connect with people face to face, you can even just DM your audience and ask about their pain points relating to your industry.
5. Swipe popular headline frameworks
Sometimes, all you need is a headline framework to get you started.
For example, if you want to write about something related to content marketing or SEO but have no idea what to write about, you can always look at popular headlines.
YouTube is one of my favorite places to search for great headlines.
For example, Thomas DeLauer is a health and fitness influencer with many excellent headline frameworks.