Digital Platforms for Marketing in the Automotive Industry

This article will serve as a guide for the content related to the digital platform in the automotive industry marketing field, giving an overview of the information system composition of the automotive industry, C-end/B-end business + digital middle platform in the marketing field, and the core value of the platform. It revolves around digital platforms in the field of marketing in the automotive industry. The application level of the information platform in the automotive industry is at the forefront, second only to the banking and telecommunications industries in my opinion.

The reason is that the complexity of its products brings the complexity of the supply chain system and the production and processing system, and it must rely on the information system to make it operate efficiently. Car companies have accumulated experience in IT construction for so many years and have a better understanding and re-understanding of the job title email list relationship between IT and business. This article will serve as a guide for the content related to the digital platform in the automotive industry marketing field, giving an overview of the information system composition of the automotive industry, C-end/B-end business + digital middle platform in the marketing field, and the core value of the platform.

It revolves around digital platforms in the field of marketing in the automotive industry. This is nearly 10 years of business analysis, operation and platform delivery experience focusing on the large automobile industry (passenger vehicles, commercial vehicles, construction machinery, agricultural machinery) and high-tech, professional services in the field of CRM/DMS/digital marketing, and more than 10 years of experience Summary of ERP/PLM/MES/HR/OA system experience.

It is hoped that the entire content will focus on product managers in the high-unit price product industries such as automobiles, real estate, education, medical beauty, decoration, etc., in terms of the commercial value of digital platforms, business analysis, product planning and design, operation and iteration, platform project delivery, etc. helped. The core information platform required by OEMs The main engine factory has three core platforms: PLM, ERP, CRM (generalized), covering three core areas of product design, manufacturing and supply chain, marketing services, SRM, MES, VMS, HR, QM, OA, BI and other systems All are developed or supplemented around the three major platforms.