Last year, due to changes in the epidemic, the entire tourism industry was severely impacted, and the impact on the homestay market was also obvious. And this year, with the introduction of industry standards related to homestays, we are also looking forward to the vigorous development of the homestay market.
In February this year, the Ministry of Culture and Tourism released the No. 1 revision of the tourism industry standard "Basic Requirements and Evaluation of Tourism Homestays". The levels of tourism homestays are divided into three levels, from low to high, they are Class C, Class B and Class A. At the same time, the guidelines issued by the Ministry of Culture and Tourism on strengthening the supervision of tourism service quality and improving the quality of tourism services also contain content related to homestays: star-rated hotels and high-level tourist homestays should comprehensively improve the management level and service quality; further improve the tourism quality classification Intensify the rating and promotion of travel agencies and tourism homestays; incorporate trustworthiness into the qualifications and ratings of market entities such as A-level tourist attractions, star-rated hotels, travel agencies, online travel operators, and travel homestays, and project recruitment. Bidding.
It is not difficult to see from this that country email list various departments attach great importance to the homestay market, and the homestay market will also show a development trend of scale, standardization and high quality in the future. What are the actions of the homestay platforms this year, and what are the performances of their products?
Looking at the domestic homestay market, at the end of September this year, Fliggy announced to invest in Xiaozhu Homestay and reached an in-depth strategic cooperation. From 18 years when some houses were connected to Fliggy to now all houses are connected, whether Xiaozhu Short-term Rental really wants to "marriage" with Fliggy, and whether it will be acquired in the future has become the answer that the industry wants to know. At the same time, with Tujia's successive acquisitions of Ant Short-term Rental and the apartment and homestay businesses of Ctrip and Qunar, Meituan Homestay as a market-following product has been flat, leaving only the top domestic homestay companies that develop independently like Airbnb. Wooden bird family.
From the perspective of the economic foundation of household consumption, the current stage of the economic foundation, ability and habits of household consumption in my country belongs to the period of rapid growth of total retail sales of social consumer goods, accelerated replacement of commodities, and rapid growth of people's consumption capacity.
In addition, due to the developed economy and consumer culture in first- and second-tier cities, the concept of shared consumption and homestay has been popularized. Therefore, on the whole, the market education work in the domestic homestay market has achieved certain results.