Jul 31, 2022
In General Discussions
What they do → In March 2020, toy manufacturer Mattel (known for its Barbie, Hot Wheels, and Fisher-Price brands) responded to COVID-19 by creating a virtual playroom with free games and downloadable PDF activity sheets for kids and families. Why it works → With its free entertainment resource, Mattel attracted huge press coverage and backlinks that bring referral traffic. The activity sheets reinforce Mattel’s brand as leaders in children’s entertainment and help make their customers’ (in this case, parents and carers) lives easier. How you can do the same→ Create content that lets people experience some of your product for free. Our own webmaster tools is a similar example: it gives website owners free (but limited) access to two of our most popular tools: Site Explorer & Site Audit. It’s not about giving everything away, but being there to help out—which can make a brand top-of-mind when potential customers want to make a purchase in the future. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. 5. Balsamiq’s academy courses Quick stats → 8k organic keywords, 12k organic monthly traffic, $24.9k monthly traffic value. What they do → Wireframing tool Balsamiq created an academy and learning center to educate and upskill potential and existing customers. Why it works → The Balsamiq Wireframing Academy increases brand awareness through optimized learning resources that appear in the SERPs for searches such as “what is a wireframe?” and “content-first approach.” These are typical searches from someone in a research phase, and Balsamiq is there to be a first point of contact for potential customers.